There is a beast lurking under the Internet. A leviathan thrashing about in a colossal, silicon cage. An elite group of gate keepers guard against its discovery. The big data Brahmins, with their clickers and turtlenecks, distract us with fancy lingo and shiny toys as they lead us to the slaughter. Stupefied, we line up like cows; vacuum tubes attached to our proverbial udders.
Unaware of its very existence, we give it nourishment day after day. All of our insights, thoughts and attention - the milk of humanity - is usurped to satisfy this monstrosity. Instead of enriching our real lives with our conscious awareness, we forfeit the pleasure of our own company to rub and tap our fingers on a screen for hours on end, producing the binary coded sparks devoured by the grumbling behemoth.
So massively and so quickly does the creature grow, that its abode must be expanded almost daily. Warehouse after warehouse is commandeered to accommodate the arrays of plastic and metal, which make up its gargantuan presence. Its scale has no limits and as long as we continue to provide it sustenance, the enormous obscenity will keep getting bigger and bigger.
They call it Artificial Intelligence, and virtually every social media platform we use is a front for its development. Any ostensible uses Facebook, Twitter or similar websites claim to offer are simply hooks to entice us. They are designed to approximate actual social interaction and fool us into “talking” to the machine. Our “friends” and “followers” may or may not see our posts, but the machine is always listening, always watching and always recording. Even what we catch and delete mid-post is kept in its memory bank.
The quality of your connection to other human beings is of no value to the Big data Brahmins. They aren’t trying to help you talk to your neighbor or achieve meaningful social rapport through their sites. They are just after your social cues and responses, and they will come up with any and every trick to get you to engage with their big data-crunching machines. Holidays, birthdays, anniversaries, death itself; you name it… Any excuse is good enough to prod you into engaging. ‘Like’ buttons, emoticons, share functions, photo filters; all of these are just peripheral user-experience tools, that allow them to manipulate the instinctively human need to belong, and trick you into feeding the machine.
Snake Oil Transhumanism
Animating the covert motivations of this latter-day Sanhedrin is a quasi-ideology based on a childish notion of existence; one that flagrantly ignores the unfathomable mystery that operates human consciousness.
The idea of “Transhumanism” has been floating in the world’s collective consciousness for a good while, now. With Hollywood, as usual, churning out one cheap plot after another with some variation of a human-robot amalgam over the last half-century. From Star Trek to Ex-Machina, the concept is well-ingrained in popular culture, and buttressed by pseudo-academics like Raymond Kurzweil - the leading transhumanist evangelist - who present ideas such as the “singularity” with the hubristic inflection of a fiat accompli.
The tenor of inevitability many of its evangelizers employ is, frankly, offensive. Just a few months ago, I witnessed as much at a conference for one of the world’s most important financial organizations. The closing plenary speaker introduced herself as a “Cyborg Anthropologist”. Whether this was a cute, made-up title she gave herself to sell more books, or an actual degree issued by Harvard - the institution said speaker graduated from - is not something I’ve yet decided to research. It’s enough, for now, that she used it to identify herself before the representatives of the world’s financial elite.
In her address and subsequent Q & A with the organization’s CEO, the charming young lady framed her comments about the merging of technology into our daily lives with the same casual inevitability of her peers. In this particular case, she was speaking to the fusing of banking and payments into the fabric of our normal, day-to-day routines, so that such “mundane” tasks could be as seamless as possible. To illustrate her point, she told the audience about a smartlight installed in her kitchen, which automatically shifted hue and temperature depending on the time of day. She remarked how comforting it was to wake up in the morning and make her coffee under the warm glow of a time-appropriate light source - which, she emphasized, didn’t require any thought or effort on her part or even the unwelcome intrusion of real weather conditions, which might affect her artificially preordained atmosphere.
Presumably, this would be the goal for a technologically-enhanced life. The elimination of perceived inconveniences or undesirable conditions through algorithmically programed delegation. Like paying those pesky banking fees, for instance.
For decades, film buffs and critics alike, have been trying to figure out the meaning behind the next-to last scene in Stanley Kubrick’s masterpiece, “2001 - A Space Odyssey”, where astronaut, Dave Bowman, appears to spend his last few hours of life in a room featuring 17th century European decor, but with a markedly futuristic feel. All creature comforts seem to be available to the frail man until his death finds him lying in bed, surrounded by what can only be described as a morbid sterility.
When that movie was made, our current state of technological dependence was still decades away. But, perhaps because 1968 was close enough to glean the possibilities, a visionary genius like Kubrick could easily intuit the ultimate consequences of life fatally tethered to technology.
The big data Brahmins believe their programmatically modulated LED lights are an acceptable substitute for the sun, just as they think a silicon circuit board or other substrate moving binary data around is an acceptable substitute for the human brain. Ultimately, these are nothing but the megalomaniacal musings of insane individuals, who have lost touch with reality - or perhaps sold their soul - and should be treated like the good Dave Bowman treated the HAL-9000 super computer.
Have you ever considered the fact that millions of people are working to provide corporations, like Facebook and YouTube with the product they turn around and use to make vast fortunes - for free? Why are we investing our time creating content so that the Zuckerbergs of the world can get filthy rich?
There’s nothing social about our “social media”. At most, it magnifies the worst about us and their ubiquity provides cover to the shameless propagation of our vanity, pettiness and self-pity. Only momentum, falsely-inflated user numbers and the device-consumption cycle has allowed it to persist to this point.
But, what are these shiny, colorful, computerized objects if not just interfaces to get your data into the data aggregators, and data aggregating devices themselves? Every release will have some new bells and whistles to help close the sale. Usually, a marginally better camera to “up” your Instagram game, or some other unnecessary “convenience”.
Not everyone will have the wherewithal to understand the implications of what the big data Brahmins want to impose on us. Most, in fact, will readily brush off any concerns as the paranoid thoughts of neo-Luddites. Others may actually want such a world to come to fruition, whether as a result of their own ignorance or because they are somehow invested in its implementation. Only a few of us will comprehend what is really at stake.
Big data has its uses. And fantastic uses they certainly are. From Google Earth to real-time parsing of information for complex systems like agriculture or genetic sequencing, big data is a revolutionary leap forward in technological capability. But society and community, are no place for big data.
In as much as society constitutes an interconnected cohesion among groups of people, big data is a detriment; a peerless tool for pattern analysis and broad scheme implementations, it is, nonetheless, a poor social glue. After all, what does an algorithm know about the enigma of life? Absolutely nothing. We cannot rely on the law of averages or geo-location to determine who we will fall in love with; who our friends or even our enemies will be. These are strictly human endeavors and no amount of so-called social concept-sites will ever replace the journey we undertake as individuals to find ourselves and each other.
Open the pod bay doors, Hal. I’m getting out.